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You’re brilliant at your craft... Now it’s time to Master The Art of Being Heard.
THE 6-FIGURE STEP-BY-STEP MESSAGING SYSTEM PEELING BACK THE CURTAIN ON THE PROPRIETARY ANIMIST BRANDING™ AND BUYER-PSYCHOLOGY APPROACH TO CONFIDENTLY SHARE YOUR MISSION, BECOME A BETTER STORYTELLER and get more sales
Businesses are a dime a dozen. You’re here to build a legacy.
This requires a message that commands attention.You know your work is powerful. But when it comes to putting it into words, maybe you notice…
You spend hours creating content, only to delete them, let them sit in drafts, or finally share but feel bummed about engagement.
You’re constantly editing all the moving parts of your business hoping this will finally be the thing that works.
On sales calls, people are asking questions you thought your copy covered already. They’re not showing up ready to buy, and you’re both a bit confused.
You see others showing up with clarity and consistency, and wonder why it feels so forced for you.
You’re expending a lot of energy on free downloads, masterclasses and marketing accounts with “templates and formulas” that change with the algorithm and make you sound like everyone else.
You’re not bad at marketing, you’re simply sitting on a goldmine (your message) that hasn’t been uncovered yet.
the plan
ALIGN WITH THE UNAPOLOGETIC VOICE YOUR BRAND ALREADY HAS AND LEARN THE BUYER-CENTRIC APPROACH TO SHARING IT, SO YOU CAN BUILD A MOVEMENT, SHIFT-PERSPECTIVES, AND OPEN BOTH HEARTS AND WALLETS.
The Unshakable Core of Your Brand
Before your words move others, they have to move you. Your brand’s heartbeat is your conviction, knowing exactly what you stand for and why it matters. When you’re rooted here, your message pulls people in.
Embodied Expression
People aren’t reading words, they’re longing for an experience. Archetypes shape the tone, texture, and presence of your voice so your message lives in your audience’s body long after they scroll.
For Them, Not Everyone
Clarity means intimacy. Speak directly to the ones you’re here for: their longings, their language, their truth. Forget being for everyone. Be unforgettable to your people.
Storytelling that Sticks
Tell the stories that spark recognition, stir emotion, and call people forward. The right words can create entire worlds that people can enter and transform within.
nothing withheld,nothing unexpressed.
Understand the difference between a message that magnetizes and the Messenger who breathes life into it.
Swipe Right on Messenger if you:
Are ready for your brand to feel alive, to move people. Be a world they enter and never want to leave.
Have the vision, depth, and gifts to share, but want your words to do more of the heavy lifting for you.
Are ready to meet more of your the legacy-leaving potential by sharing an unignorable message that captivates a purchase-ready audience
Know you have stories stirring inside you that people need to hear
Want to save tens of thousands from hiring copywriters and strategists who won’t truly convey the heart of your work.
it’s a match!
In just a few days you can begin to implement the timeless strategy used to:
Share confidently with BrandVoice fluency to scale your following and sell out offers
Build an AttractionBrand™ to market your work through unique brand positioning
Step into your role as Messenger to reclaim spaciousness and a strategy that works for you
Create content that clearly reflects your work’s value
Write website and salespage copy, newsletters, and social media content with ease
Craft stories that move your audience into action
Luna’s a marketing & messaging oracle
I was struggling to bring my message to the forefront of my brand. I knew how I was helping people and doing good work but had no idea how to communicate it to attract ideal clients. Luna’s expertise brought the aligned messaging, communication, vision to life. I feel so much clearer in my offerings and can more confidently share my brand.”
— MADISON WEBER
Stand in the comfort of how we tell our own story
A breath of fresh air for my business, but also personally. We affirmed our agency and were supported in how we tell our own story through our marketing. We llet go and found a fluidity in sharing our programming with a creative, authentic and sincere voice. To be encouraged in this way felt like as though we were able to decolonize our own business strategy.
— B ANDERSON
I elevated my voice, my copy, and my brand.
I resisted boiling down my work to one niche until this guided me to the sweet spot where I now lead with confidence. I was able to find so much clarity around my message, my ideal client and my purpose, so I could move forward and deliver a powerful program for exactly who needs it."
— SHAELYN CATALDO
hey! it’s me, luna.
When I first started, I did it all. I created, launched, and scaled three successful companies. Behind the scenes? I was spent. I downloaded the freebies, followed the formulas, copied the trends. They all expired with the algorithm.
What changed?
I knew that advanced marketing, buyer psychology and copywriting didn’t have to be complicated. They’re simple, timeless, human-centric strategies every business owner deserves to have access to.
When I launched my current brand agency we grew through relationship—not just with clients, but with the brand itself. That’s where the Animist Branding™ approach was born, and how we built an AttractionBrand™ that pre-qualifies buyers.
Now?
Sales calls close at 98%. Offers convert at 3x industry standard while I’m hiking up mountains, on vacation, or making art for art’s sake.
The messaging does the work for me.
You don’t want to dance on reels just to get noticed. You’re deep. You care about your contribution. You want to provide for yourself and your family without compromising the work that is sacred to you.
Messaging is the foundation of your business and brand strategy.
Messenger exists to make it easier.
the modules
(CLICK TO SEE TOPICS COVERED)
Getting Started
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Welcome you to the course + walk you through the platform
Review the Bonus: Brand Messaging Guide Template and how to integrate it with this course
Take my comprehensive Brand Messaging Audit to get a sense of where you’re starting from
Clarify and set both business and brand goals and intentions for this course with markers to achieve them
Brand as Entity™
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Learn the difference between you and your brand entity and the different roles you play in serving one another + your Brand's Mission.
Lead and grow your brand and business from a place of intimacy, so you never get stuck in doubt or "I don't know..." energy.
Cultivate a core identity as a Brand that is self-sourced and watch the content flow like never before.
Messaging 101
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Differentiate between Messaging, Marketing, Branding and Copywriting
The 4 Pillars of your Brand Message
Examples of Brand Messaging that doesn’t f*ck around. Build a movement that becomes bigger than you
Be walked through my three Core Messaging Foundational Exercises
Foundations
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Clarify and write out your Brand's Mission + Vision in detail so you can give a Ted Talk or share a little coffeeshop pitch to a stranger
Map out and define your Brand's Values in your Brand Voice with my 4-part clarifying exercise.
Understand the culture you're creating and responsibility that comes with this, see historical examples that changed our lives as we know it.
Set yourself apart with my proven positioning exercises that define your "It-Factorness" and distinguish you from a sea of sameness.
Personality + Tone
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Learn the 12 Brand Archetypes and which ones come together to create your Brand's voice + personality
Understand the value of tone and expression in your unique brand voice and how to write from that place
Share a unique and consistent point of view that helps shift your audience's beliefs and build positioning
Be guided through my 'Brand Personality Questionnaire' that gives you unique insight into your brand voice.
Audience
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Clarify your Ideal Client Avatar and create a detailed profile.
Explore your audience's demographics and psychographics and learn how they each inform your brand messaging
Get my Empathy Map to gain deeper insights into the thoughts, feelings, and motivations of your Ideal Client.
Discover the thread that weaves your audience together within your core message with Key Messaging Points
Niche down by auditing your market and finding your unique sweet spot that intersects your passion, skills, market demand and so much more.
Storytelling
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Map your customer's journey — from initial awareness to engagement, conversion, and advocacy.
Weave together narratives that evoke emotion, build trust, and inspire action, guiding customers through a compelling and cohesive brand experience.
Take the 4-levels of Storytelling and craft your brand's Story Map with an understanding of the journey they're in
Get support crafting the three non-negotiable stories every brand needs
Access to my Storytelling Bank with questions to help you craft stories, prompts and sentence stems to write anything anytime, and segues to put it all together
Learn and utilize content arc frameworks that allow your story to take shape as you captivate, engage, and convert
Understand storytelling from different phases of purchase
Put it to Use
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Deep dive into Content Creation for building brand awareness, creating connection, converting to sales, and building authority
Outline your Brand Messaging for each of your Business Channels
Messaging exercise to focus on Features + Benefits
Map out your Brand Touchpoints with my Messaging Usage Checklist
Learn the Art of the Testimonial so you can get feedback from past or current clients that does what it's supposed to do: convert new clients
I have a new confidence moving forward in my business.
We were able to distill and clarify my brand messaging in a powerful way how to leverage that message to stand out in the crowd.”
— KARINA ALLISON
The crystal clarity in my purpose and refined messaging has already magnetically signed a new client this week!
Thank you for this life changing journey and the space you hold. I’m in an entirely new relationship with my brand. Sending gratitude your way.
— LINDSEY CURTIS
Absolutlely phenomenal
Before I felt unclear and confused about my message and consequently about building a brand that transported it. But with determination this work had me dive deep into myself and find the answers already waiting. Luna's guidance allowed me to finally take ownership of what had been growing inside me, and left me deeply motivated, feeling seen, and acknowledged."
— LISA JARA
YOU GET
A 4-PHASE SELF-PACED IMMERSIVE CURRICULUM
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8 MODULES AND 16 LESSONS
WITH 5HRS. OF VIDEO LESSONS AND TRANSCRIPTS
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6 COMPREHENSIVE WORKBOOKS
TO HELP DEFINE YOUR BRAND VOICE
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STORYTELLING BANK AND FRAMEWORKS
THAT BUILD TRUST, EVOKE EMOTION, AND LEAD TO ACTION
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OUR PROPRIETARY BRAND AS ENTITY™ + ATTRACTION BRAND™ APPROACH
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BUYER PSYCHOLOGY
COMPREHENSIVE INTAKE QUESTIONNAIRE
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COPYWRITING CONTENT PROMPTS
SO ALWAYS HAVE SOMETHING TO SHARE
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BONUS: BRAND MESSAGING GUIDE TEMPLATE (CANVA COMPATIBLE)
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LIFETIME ACCESS + NEW CONTENT RELEASES
Your Investment Options
GOLD
PAY-IN-FULL
One time payment of
Usually $997
$497
PLATINUM
UPGRADE TO VIP +
Add on at checkout
Usually $900
+$397
This Isn’t Just Another Course
Most programs hand you scripts, templates, or trends that expire as fast as they go viral. Messenger is different. These are timeless brand messaging skills, storytelling, marketing + buyer psychology made simple. A system that grows with you and keeps working even as the platforms change.
Imagine this…
You sit down to write, and words flow. Your brand’s voice is sharp, consistent, instantly recognizable. Clients feel seen before they’ve even met you.
Sales calls? Practically unnecessary.
Launches? Cake.
Your work? Finally amplified to the level it deserves.
Not only will you learn how to write good copy (aka create unignorable high-converting content), you’ll become the kind of Messenger whose words carry the type of weight that can build a legacy.
One powerful message will do more for your business than any strategy or funnel ever could.Straight from the DMs
CLIENT RECEIPTS 🔥 HOTTER THAN YOUR MORNING COFFEE
faq
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Due to the instant access of the digital products we do not offer refunds. Once you register for the program, no refunds will be given under any circumstance. Please make sure you are 100% committed before you purchase.
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Babe! This is your business-baby. If you want it to thrive, like any relationship you have to show up, with presence, willingness, curiosity and courage. The amount and quality of time is up to you, but obvi- what you put in you will reap in return.
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Do you. You have these resources forever. Take your time. Move at a speed that makes you and your nervous system feel good.
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Great, love that clarity. You can check out my 1:1 Messaging + Branding Services here